KRW Research Institute

KRW Research Institute logo in black


To understand and make accessible the power of Character to create value for all.

Who We Are

The Institute is an independent unit of KRW International dedicated to the new field of Character science. Our research is grounded in observable and measurable data regarding the relationship between the Character Reputation of individuals and teams and their impact on others and the world around them.

Ongoing research focuses on the intersections between Character and particular topics like DEIA, culture, and organizational roles.

We are committed to understanding the universality and nuances of High Character leadership but with particular emphasis in healthcare, education, the climate, humanization of artificial intelligence, DEIA, and technology.

Our History

The KRW Research Institute grew out of the original research conducted for Moral Intelligence: Enhancing Leadership Success and Business Performance, first published by Wharton Business Press in 2005 and co-authored by Dr. Fred Kiel, Founder of the Institute.

The Institute partnered with Duke University’s Fuqua School of Business, which provides independent data analysis and predictive analytics, for its CEO Beliefs Research Project, focusing on the connection between character behaviors and organizational results. From 2007 to 2014, the Institute interviewed and collected data from more than 80 CEOs and their employees.

This research became the basis for the book Return on Character: The Real Reason Leaders and Their Companies Win, published by Harvard Business Review Press (2015), which found that high character leaders deliver greater value to everyone in their organizations as well the communities in which they work and operate.

Moral Intelligence 2.0 book by Fred Kiel
Return on Character book by Fred Kiel